WolaCo, is the brand behind the new functional performance North Moore Short from Downtown-focused designers and Harvard lacrosse alumni, Terry and Alex White.
The shorts which might make you say, “wait, how didn’t this already exist?” bring a new level of functionality to fitness.
Carrying an iPhone during exercise should be effortless, and keeping your valuables safe and dry should be an option. The two pockets in the North Moore Short solve both. After two rounds of internal sales, the young brand will be kickstarting version 2.0 of their North Moore Short.
WolaCo’s first product, The North Moore Short, is named after the street in TriBeCa where the original concept was born. The young brand sees these shorts as the wedge they’ll use to gather some footing in the highly competitive fitness apparel space.
The shorts allow you to carry your iPhone in a perfectly placed hip pocket and give you the option to place your keys, cash or other necessities in an easy to access opposite thigh pocket. Both pockets are water resistant so you can work as hard as you want and your phone will stay dry.
“There’s a type of guy who works incredibly hard to be the best version of himself. He looks for efficiency where he can, and takes his time on things that count. He cares about the impression he leaves on people around him,” says Terry White. “We’re making clothes for that guy.”
The shorts will be made in the USA and are said to be retailing at approximately $45.
For more information head to www.wola-co.com
