Houlihan Lawrence Launches North Of NYC, A Digital Lifestyle Guide

by | Aug 12, 2016 | Real Estate


Built upon 125 years of family tradition, Houlihan Lawrence — the leading brokerage in New York City’s northern suburbs — is committed to exceeding expectations in every aspect of the real estate process. In turn, its new digital guide called North Of NYC has people talking.

Designed by King & Partners, North Of NYC is organized through the lens of six local personas: the Villager, the Equestrian, the Trailblazer, the Waterfronter, the Locavore and the Cosmopolitan. Each category profiles a local personality, business owner or influencer who shares their experience and connection to the region. Another cornerstone of North Of NYC is its interactive map, a hub for visitors to discover more than 250 curated stops, restaurants, attractions and more. The map exclusively features independently-owned businesses, speaking to Houlihan Lawrence’s local roots.


“It was great taking part in a project that really captures the richness of living in our area,” says James Caroll, co-owner of featured outdoor lifestyle outfitter Old Souls. Caroll had been profiled as “the Trailblazer” on North Of NYC.

North Of NYC is an ongoing campaign for Houlihan Lawrence that began with Instagram hashtag #northofnyc. Engaging local Instagrammers through photo contests and promotions, the feed for the tag today includes over 4,000 community-generated images from the area, providing a foundation for the full-fledged lifestyle guide.

For more information on North Of NYC, please visit http://www.northof.nyc.

Downtown Magazine