Sarah Jessica Parker To Curate New E-Commerce Jewelry Site

by | Jan 21, 2014 | Fashion | 0 comments


WeTheAdorned will be introducing their membership-based e-comm fashion destination, with a big boost from Sarah Jessica Parker.

The actress who recently launched her own line of shoes, will help curate the online jewelry collection, which will feature pieces designed for the brand, by such designers as Pamela Love Lulu Frost, Paige Novick and Erickson Beamon.

Both premium and non-premium memberships will be offered when the site launches in Spring, but early registration is now available. The founders of the site, Tim McElwee and Cyia Batten, raised money for their latest venture through the help of Kickstarter in last year.

Featuring prices between $50 and $1,000, McElwee and Batten hope to take over the market space between high-end jewelers like Tiffany & Co. and Blue Nile and lower-priced sites like JewelMint and BaubleBar. All the designs will be manufactured in the United States.



Downtown Magazine