Vogue Italia and Pepsi Present “Pulse of New Talent”

by | Nov 5, 2014 | Entertainment, Fashion, Industry News | 0 comments

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The 10-month partnership between Pepsi and Vogue Italia is nothing less than everybody expected.

Presented during the Vogue Fashion Dubai Experience 2014, “Pulse of New Talent” is a 20-piece fashion collection featuring men’s and women’s clothing and accessories capturing the essence of youthful excitement, energy and self-expression of 14 distinct personalities culled from six countries representing an exciting, international world-view including Ukraine, Italy, USA, India, China, United Arab Emirates and Bahrain.

The collection features inspired and inventive designs– from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags.

In a collection full of talent and creativity, Pepsi identified one designer in particular, Ukraine’s Masha Reva, as a designer destined for greatness. To help Reva continue on her design journey, Pepsi will support the development of her brand with a $50,000 investment.

Reva joined fellow “Pulse of New Talent” designers in Dubai for the Vogue Fashion Dubai Experience 2014 to support other emerging talents in fashion. The event took place at The Dubai Mall from October 30th to November 1st.

The Pepsi and Vogue Italia collection follows the success of the iconic cola’s first-ever global fashion capsule collection, “Live for Now,” which featured six global designers and was available at influential international retailers including Bloomingdale’s in the U.S., Colette in Paris and Liberty of London.

-Maria Zanetti

-Photography courtesy of Vogue Italia and Pepsi

Pepsi Pulse

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