Love Premium Denim Supports Breast Cancer Awareness

by | Sep 22, 2014 | Fashion | 0 comments


Photo: Courtesy of Love Premium Denim

With Breast Cancer Awareness Month approaching, many are wondering about the ways in which they can support or contribute to the cause. Love Premium Denim is a brand of jeans that instead of focusing on breast cancer awareness throughout the month of October donates a portion of their proceeds year round to the CURE foundation.

LPD is a luxury brand designed by women for women, no matter what shape they may be. The denim flatters any silhouette and is made with 35 % lycra with 360 degree “hold-you-in” technology. The dark indigo colored denim makes for a sleek, clean look while letting you move with comfort and ease. The stretch and recover properties allow the pants to never lose their shape giving you a clean silhouette with every wear.

Each style of jeans in the Love Premium Denim collection is named after a breast cancer survivor. The Suzanne is a regular-rise, straight-leg jean that sits at a woman’s natural waist. The Olivia is a mid-rise jean with a slim leg that sits just below the navel. The Kylie is a lower rise jean with a slim leg that sits 1.5-inches below the navel. In addition there are also jeggings in the line and they are Love Premium Denim’s slimmest leg, designed with a mid-rise waistband.

Love Premium Denim gives women a jean option that truly fits them, making them free to move, free to live, and free to embrace life. So don’t feel pressured to focus on all pink products this October and check out Love Premium Denim to support breast cancer awareness and support your body.

-Lauren Price

Downtown Magazine