It is that time again, the start of a new year, and the third annual Luxury FirstLook: Strategy 2015 conference. Mark your calendars for Tuesday, January 13th for at the inside scoop from speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
Luxury Daily has made this daylong New York event a must-attend for brands, retailers, ad agencies and publishers that specialize in luxury marketing and retail strategies. The event will take place at the National Museum of the American Indian, directly across from Battery Park in downtown Manhattan and at the beginning of Broadway. Here, marketers and retailers will teach the luxury-interested community about the tactics necessary for a successful 2015. Luxury brands are anticipated to grow immensely this year.
Mickey Alam Khan, editor in chief of Luxury Daily New York, explains, “The world of luxury is an island amidst global geopolitical and socio-economic upheaval.” He believes the consumers are what matters, “What is key is paying attention to the luxury customers wants and needs, and adapting to behavior as external events and media usage shape consumer response to marketing and retail efforts,” he said. “That is what this event will address, how to be prepared for increased or slackened demand in the year ahead and with what types of overtures that will garner the appropriate response.” Khan hopes this event will be a success with help and networking from luxury marketers and retailers.
-by Deirdre McAndrew