At a launch party on June 8, Bloomingdale’s and Vispring served up cocktails and hors d’oeuvres at the high-end department store’s location on 59th Street, while attendees were welcomed to learn more about the mattresses, try them out for themselves and watch one of their master craftsmen create a luxury mattress by hand.
This partnership presents four custom-designed beds: the St. James, Clarence, Windsor, and Whitehall. The collection’s top model, the $46,000 St. James mattress, headboard and divan, will be the highest priced mattress on Bloomingdale’s showroom floor.
Vispring Luxury Beds, a pioneer in mattress making — actually the first bed maker to produce an interior sprung mattress using a system of individually pocketed springs — has changed the way beds are made to this day. Vispring has never wavered from its original philosophy of using the best craftsmanship and quality materials to produce the finest beds in the world. And the mattresses speak for themselves.
Perfectly customizable, Vispring will put together a mattress firm on one side and extra firm on the other, or in case you’re more a medium on one side and your significant other wants a firm on the other, Vispring makes the mattress fit your needs and wants.
“Bloomingdale’s is known for the superior way it caters to its customers’ affluent lifestyles,” said Magali Castillo, global marketing director of Vispring. “Every consumer category needs a Bentley, Rolex or Cartier to drive the standards of luxury, quality and craftsmanship. As we have seen in the sleep products industry, there is a growing market of consumers who want the finest materials, handiwork and exclusivity that comes with owning one of our sleep systems.”
Handcrafted by English artisans, the mattress is made using some of the world’s finest materials and craftsmanship, such as three layers of hand-nested calico pocket springs, horsetail, Platinum Certified British fleece wool, organic cotton, cashmere, alpaca and Mulberry silk, and five rows of meticulously hand-sewn side-stitching. In addition to the mattresses, Vispring offers customizable divan and headboard sets with a variety of designs and fabrics perfect for classic or contemporary décor.
For the launch, Vispring’s Managing Director Jim Gerety flew in from the U.K., where the mattresses are made, and happily shared the history of Vispring and the materials of the mattresses. He also encouraged guests to test out the luxury sleepers. Martin, one of Vispring’s master craftsmen, also made an appearance to answer questions and show firsthand the craftsmanship behind the high-end beds.
This collection of mattresses, customizable headboards and divans will be available at select Bloomingdale’s retail locations across the country. In NYC, they’re sold exclusively in the Bloomingdale’s on 59th Street, but we promise — it is well worth the drive!