The coverage for female entrepreneurs receive is essential to expanding their impact and to get noticed. Therefore, as we wrap up one of our most difficult years 2020, we thought it fitting to highlight a brand that we feel deserves coverage.
Women from all industry’s, education, and ethnicity, every day are creating new products, start-up businesses, and cutting edge procedures from real estate, to cosmetics. These women are changing the way we view entrepreneurs, shop for new brands, and are showing determination, and fearlessness.
CEO and Owner Hawa Abdul: I’ve been a professional makeup artist for over 20yrs. Best time of my life!
CEO and Owner Hawa Abdul: What makes my brand stand out above the rest is that Hawa Cosmetics is made with quality. I select and create colors that really work on All skin tones. A line created by a working makeup artist who touches and talks to every client about her needs.
DTM: It looks like you’re a New Yorker, how has Covid affected your business?
CEO and Owner Hawa Abdul: COVID has affected all businesses. But what I’ve learned is that you must stay open to reinventing yourself. I’ve learned that social media is my key to doing Supreme business.
DTM: If you could change one thing in the cosmetic/beauty industry what would it be?
CEO and Owner Hawa Abdul: If I could change one thing in the industry it would be Creating a system where makeup artist can have virtue one on one consultations with clients to ensure excellent customer service.
DTM: What’s the best way for consumers to become educated on how cosmetics are made and what they should look for when purchasing cosmetics?
CEO and Owner Hawa Abdul: The best way for customers to become educated in cosmetics is to utilize your PC. You can google everything today., I personally love YouTube, you receive so many reviews facts, and opinions on cosmetics. I Believe You should look for quality in products. I can not stress this enough. Drug store brands are Stepping up to High-end brands in this category.
DTM: Being a woman of color and selling makeup to different types of skin and color pigment, how difficult is that and is there a difference in the skin?
There is a difference in skin tones and texture but that comes with an expert eye.
DTM: When you were a little girl was that something you always played with and dreamed of make-up and beauty?
CEO and Owner Hawa Abdul: The Hype of Botanicals stands true. Botanicals can make promising skincare. Natural Botanicals has anti-aging properties that help calm and firm skin. It can also help with acne, reducing redness and it’s ideal for soothing sensitive skin. There are so many benefits to natural plant extracts.
DTM: We’re thrilled to have you in the print Holiday gift guide for 2020, we have sampled your products and we enjoy them and feel that they’re good solid quality. The coverage is exceptional. Is there anything else you’d like to tell our readers that we have not asked you?