Athleta, a performance apparel brand for women, just announced that they will be hosting a fashion show during the upcoming New York Fashion Week.
A rep from Athleta told us, “As we see fitness influencing fashion more and more, we felt this was a great opportunity for Athleta to showcase its incredibly versatile performance product in a way consumers have never seen before. The event will show how Athleta pieces can take you way beyond your workout!”
At the show, attendees will see fitness and fashion blend in a way that’s never been done before. For the collection, the active apparel brand aims to tell a story, Crush of Adrenaline, through different forms of athleticism and movement.
This won’t be a conventional fashion show. Parkour runners, yogis, b-girls, and dancers alike will all be performing at an adrenaline-fueled pace in a 2- story installation arranged by the world-renowned choreographer Luam Keflezgy.
Keflezgy’s super star client list includes: Beyoncé, Rhianna, Britney Spears, and Kayne West.
On September 3rd at SIR Stage near Herald Square, an exclusive show for media will debut at 10am, followed by a second show later in the day for a select, few lucky consumers who are able to snag some tickets!
-Laura Miranda MSPT, CSCS, DOWNTOWN’s Fitness Director