Time Square Fashion Week 2020

by | Sep 16, 2020 | Fashion, Featured, Featured, Industry News, News

By DCG MediaGroup



Jean Shafiroff, NYC Socialite and Philanthropist, Manhattan Borough President Gale Brewer welcome Guests to Times Square Fashion Week!


The first LIVE Event in Father Duffy Square, Times Square since the commence of COVID-19! Times Square Fashion Week takes the famous Father Duffy Square red stairs and makes history by changing the landscape of #NYFW produced by Dee Rivera Founder, DCG Media Group & Fashion Mingle. Throw NYC designs a Fashionable Mask to benefit City Harvest NYC.org

Times Square Fashion Week takes the famous Father Duffy Square red stairs and makes history by changing the landscape of #NYFW. 

New York, NY September 2020 — As the Big Apple is gaining some normalcy day after day, Times Square Fashion Week gave a  taste of the new normal  in the midst of a global pandemic to the fashion industry and brought a glimmer of hope to fashion insiders, designers, and VIPs to the heart of New York City, 

Featuring seven talented designers on deck, as well as key sponsors, key-note speakers, and other creatives artists, this event was a slam dunk on how moving fashion-forward is done.

Times Square Fashion Week is on its second-year debut, the objective was to move fashion forward by spreading the word globally and locally, making sure the message is  #fashionnewyorkstrong. 

During New York Fashion Week, many designers are doing LIVE Stream Virtual Shows showcasing their collections. Times Square Fashion Week took the opportunity to showcase a full-frontal fashion live event at Father Duffy Square NYC! Most importantly, the event was a socially fashion-conscious show with beautiful, antimicrobial masks, designed by Throw NYC which everyone received as they entered.

“We are extremely grateful for all of the talented designers that showcased their work for Times Square Fashion Week as well as our sponsors,  keynote speakers, and VIP guests,” said Dee Rivera., Founder of Times Square Fashion Week and CEO of DCG Media Group

“It took hard work and determination, but we did a LIVE event in the heart of Times Square, which was more than expected. I am very proud of what we accomplished during a global pandemic for NYFW and grateful to my Executive Producer, Melissa Shea of Fashion Mingle who saw my vision and decided to take a leap of faith with me to make this event happen.”

The designers’ collections brought the heart of Times Square a vibe that was much needed since the start of Covid-19. 

Partners included Jean Shafiroff as the Mistress of Ceremony including as well as 

Gale A. Brewer, Manhattan Borough President, provided a phenomenal speech prior to the models walking down the red carpet, where she expressed her thanks to DCG Media Group, Melissa Shea of Fashion Mingle, the Times Square Alliance, City Harvest, THROW Nyc, and even the weatherman for providing beautiful weather for this delightful evening.

The catwalk included designers such as Justin Haynes [JUS10H], who featured a colorful collection full of his eye-catching signature patchwork. Makeup for Haynes’s models had a pop of color which made the outfits stand out.

Cenia Paredes [Cenia NY]featured an array of peacock colors on flowing cocktail gowns that were a Show Stopper and perfect for an outdoor soiree. The makeup on the models was very natural, glowy, and dewy. 

Isabella Barrett [House of Barretti] showcased Chanel style suits which can channel Jackie Kennedy in every Millenial and Gen Xer nowadays. The makeup looks were natural and to the point.

Gloria Lee [Gloria Lee Designs] had an all-white silky long dress with makeup consisting of a pink smokey eye and dramatic white lashes that provided the touch of an angel hitting the runway.

Cherelle Towns [XEVONQUII] showed her model wearing a playful yet colorful two-piece suit that will have you land your next job interview in the blink of an eye. The makeup for her model was natural as well.

Chokomode had two models sporting a wide-leg striped jumpsuit and mid-length one-shoulder dress which also had stripes. These outfits were classy yet sexy and can be worn to a wedding or a night out in the town with the girls.

Kimberly Pucci [Kimberly Pucci Atelier + Vault] featured a chic weekender bag that can be utilized for a mini getaway or even as a gym bag to look chic when entering the locker room.

Afterward, Raven Roberts, Style & Fashion Director of ravenroberts.com, was Times Square Fashion Week’s red carpet host and interviewed Designers and VIP guests.

This amazing event ended with a toast to Times Square Fashion Week, as the event was nothing but phenomenal. Guests mingled and received swag bags containing a bottle of Black Baron Wine, Vera Moore Cosmetics, and an Astouri Designed Mask.

Our finale was breathtaking as everyone strolled to the Times Square billboard and featured our Digital Fashion Show featuring each designer’s collection as well as Ads for all of our sponsors with Naomi Group, Black Baron Wine, Astouri, New York Makeup Academy, and True Model Management.

Stay tuned for our LIVE Virtual Premiere on Globalfashionchannel.com on September 17th at 8 pm EST.



Cherelle Townes is back at it again, this time with her latest fashion line, Xévonquii, due to launch September 2020. Xévonquii exudes class and its 1920s inspired style will have you wanting to add pieces to your closet immediately. Xévonquii is all about vintage tweed and soft velvets with a heavy influence from Chanel. Townes’ goal is to master one fabric and be known for her iconic use of it. The Richmond, VA native is not new to the fashion industry. 


Gloria Lee is a womenswear brand that offers dresses that women can wear from day to night.  Inspired by mythology, nature, and history, Gloria Lee™ designs each and every garment with the purpose to highlight women’s innate elegance, beauty, and a touch of drama.  The mission of the company is to deliver style without polluting or damaging our ecosystem. It starts with the promise of creating beautiful collections with natural fibers and embodying production processes (ex: Zero-Waste pattern-making, manufactured locally) that are least harmful to our ecosystem. 



International Fashion Designer Justin Haynes, is CEO and founder of JUS10H; specializing in men, women, and children’s clothing. Justin’s modern vintage designs are featured at local, national, and international shows—from his native Springfield, Massachusetts’ runway to the Fashion Weeks of New York, Los Angeles, Chattanooga, Miami, Paris, and Milan. Justin has taken patchwork to a whole new level. Creating clean, tailored garments on a signature level resulting in numerous requests to create trademark looks for the Oscars 2020. 

House Of Barretti

House of Barretti is a worldwide leader in Custom 2 Piece Suits for the sophisticated Tween, Teen, and Young Adult.  Successful Teen entrepreneur, spokes Model, TV Actress and one of the youngest millionaires in the USA. She has worked with Young Entrepreneurs across the country building brands and has several successful brands including a skincare, haircare and teen suit line under the House of Barretti label. Isabella Produces a fun IGTV show called Business with Bella and is about to release a book Teens Guide to Business. 

Chokomode is a unique clothing line offering individual collections of rich quality fabric for today’s professional woman whether at work or at play. We are passionate about creating indelible first impressions for the style-functional woman. Our clothing is designed for authority and power while embracing the soft and sexy femininity within every woman. Chokomode as a fashion brand symbolizes the essence of the well-dressed woman while offering a high-quality collection of fashion items built for the success and lifestyle of the modern working woman. Our designs are classy, sophisticated, and elegant yet boast a figure-flattering tailored fit.

CENIA New York: Cenia caters to the woman who embraces her curves, is sassy, self-secure, and wants to look tastefully sexy and radiant no matter what size or body shape. In 2011, Cenia was chosen among 900 companies as one of the 22 participants of TheWorkshop At Macy’s, and she was one of 4 vendors chosen to launch her product in selected stores. Since then Cenia has expanded her distribution to specialty stores globally and has expanded her line to include a highly successful denim line with her patent-pending Cenia Convi Jean. In the Spring of 2016, Cenia’s debuted on Shopping Life 24 in Russia and HSN in the USA.

Kimberly Pucci 

Now, with Kimberly Pucci Atelier and Kimberly Pucci Vault, her artistic sensibility and unparalleled expertise have found their ultimate expression. “I am living my passion,” she says. “Building relationships with my clients, and my artisans, based on uncompromising quality and integrity. It’s a dream come true.” Kimberly Pucci was planning to become a lawyer, but a fateful junior year abroad at the Università degli Studi di Firenze changed everything. “Florence stopped me in my tracks,” she recalls. “Everywhere I turned I was inspired, whether it was food, wine, art, or just the culture of living la dolce vita.” Her host family included artisans who handcrafted frames for Renaissance paintings at the Uffizi Gallery—and she was hooked. 


Founder/Executive Producer

Dee Rivera, Latina Entrepreneur, Founder of DCG Media Group, and Times Square Fashion Week has over nearly 20 years of fashion production and public relations experience. She has worked with some of the most recognizable fashion, beauty, luxury, lifestyle brands, and celebrities in the world. With a vision to create a fashion week that can be celebrated around the world, during Covid-19, Times Square Fashion Week was born. 


Media Partner/ Executive Producer

Melissa Shea is the Founder of Fashion Mingle, a global network for fashion industry professionals.  Our mission is to build a revolutionary platform that will fuel the growth of local fashion communities creating economic opportunities for all.

Fashion Mingle has over 5,000 members in 100+ industry categories, creating a global hub for collaboration and commerce.

KeyNote Speaker-CoSponsor-Gale A. Brewer is the 27th and current President of the New York City borough of Manhattan and a Democratic politician from the state of New York. She was a member of the New York City Council, where she represented the Upper West Side and the northern part of Clinton in Manhattan


Mistress Of Ceremonies

Jean Shafiroff is an American philanthropist, author, advocate, and socialite. Shafiroff serves on the boards of several charitable organizations and has been honored by the American Heart Association, American Cancer Society, NYC Mission Society, The Jewish Board, The Hadassah, Surgeons of Hope, and more. She is the host of the television show “Successful Philanthropy” on LTV.



A portion of the proceeds plus our Times Square Fashion Week Face Mask will benefit City Harvest. City Harvest is New York’s first and largest food rescue organization, helping to feed millions of New Yorkers who struggle to put meals on their tables. This year, we will rescue 109 million pounds of fresh, nutritious food and deliver it — free of charge — to more than 400 food pantries, soup kitchens, community partners, and our own Mobile Markets across the five boroughs. We work alongside our community partners to boost community capacity, expand nutrition education, and strengthen local food systems. For more than 35 years, City Harvest has always been there to feed our city — one day, one meal, one New Yorker at a time.


Global Fashion Channel has become the Official Live Stream Channel for Times Square Fashion Week. Around the

world, enthusiasts have access to the Global Fashion Channel platform. Their app is free to download and available for Android devices, including TV apps for Apple TV, Roku and Amazon Fire TV. In addition, their content will be redistributed via numerous networks, satellites, and cable providers worldwide. Currently, there are over 15 million monthly views. Global Fashion Channel as the Official Live Stream Global Channel streaming

Times Square Fashion Week, Fashion Mingle Globally on Roku, Apple TV, Amazon.



Fashion can be transformative, and at THROW we take that notion to heart. THROW takes designer and industrial materials that have served a purpose, then transforms them through re-design into something beautiful and new again. From surplus designer fabric left at the cutting room to giant vinyl trade show banners destined for landfill, THROW diverts excess from the supply chain and gives it new life. THROW’s focus is on up-cycling rather than recycling. What’s the difference? Recycling generally goes more downstream (think designer jeans recycled into insulation, or elegant writing paper turned into egg cartons)




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