Just last week, the International Interior Design Association’s New York Chapter (IIDA NY) hosted their 17th-annual Color Invasion event to record-breaking success at Center415. With over 1,500 attendees, the design and architecture community came out in full force for this year’s Sweet Dreams-themed affair. Aptly decked out in fancy and imaginative pajamas, party-goers helped to support the local chapter’s initiatives and the Pajama Program, a non-profit organization dedicated to delivering pajamas and books to at-risk children in the hopes of creating “Good Nights for Better Days” for kids in need of a positive bedtime experience.
Just as dreams are rooted in the subconscious, this year’s Sweet Dreams event was a fantastical landscape brought to life. From the Beauty Bar (sponsored by Mercer Hamilton) with its plethora of lashes, braids, eye gems, and tattoos, to an Andy Warhol-inspired Pillow Room (sponsored by Maars Walls), and a Bed Sheet Maze (sponsored by Carnegie) that instantly recalled the haphazard fort-building fun many of us experienced as kids, there was no end in sight to imagination gone wild. In addition, a meandering enchanted forest led to catering stations including a Bed Buffet (sponsored by ProSec), a party-sized Cereal Bar (sponsored by InsideSource), and Raid the Fridge (sponsored by Framery)—an area chock-full of party favorites such as mini personal pizzas, sesame noodles in Chinese take-out containers, and meatloaf sandwiches.
Guests danced the night away to the tunes of one metallic glitter-covered Sandman DJ (sponsored by Milliken) under a full moon and with the help of some liquid courage provided by the Under the Stars Bars (sponsored by Arper and Clarus). While Moon Lyre dancers weaved through the party, various other sections drew crowds. The Movie Theatre, Concession, and Bar (sponsored by Andreu World and NJM), offered an escape from the crowds with incredible dream sequences being played out on the big screen. Meanwhile, The Cloud Room (sponsored by Humanscale), was a serene sky-like space enhanced by a dancing cloud that brought the otherworldy-like feel to life.
Around the corner, a Psychedelic Dream Room (sponsored by Urban Office, Infinium, and Svend Nielsen) offered live music, a black-light experience, and so much more. All in all, it was a master class in how to throw an imaginative, sensory-filled party. It also happened to yield approximately 2,000 units of pajamas and books ready for donation in support of the program. To donate or read more about Pajama Program, please click here.
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