LG and Pantone sponsor a color-ific weekend pop-up in SoHo!

by | Jul 12, 2019 | Culture, Design, Events, Technology

Technology and color merge in Cafe OLED, a three-day pop-up in SoHo, presented by LG and Pantone Color Institute. To show off the critically-acclaimed OLED TV by LG, the space is decorated using the Summer 2019 trending colors of Pink Peacock, Tangy Turmeric, Aspen Gold, and Pepper Stem.

Cafe’ OLED by LG (Andrew Kelly/AP Images for LG Electronics USA)

Pantone describes its color selections, which are showcased throughout the space:

PANTONE 18-2045 Pink Peacock – The tantalizingly theatrical Pink Peacock emanates excitement, exerting a youthful and whimsical force and conveying a message of having fun with flair.

PANTONE 15-1264 Turmeric – Outgoing and spontaneous with a touch of tang,Turmeric positively glows. Infused with energy and magnetism, Turmeric’s self assurance and warming presence is winningly appealing.

PANTONE 13-0850 Aspen Gold – Exuding the warmth and splendor of the sun, Aspen Gold brightens the day. Radiating hope and happiness, the inviting Aspen Gold stimulates feelings of joy.

PANTONE 17-0542 Pepper Stem – Zesty yellow-green Pepper Stem encourages our desire for nature’s healthy bounty. Connected to newness and growth, a fertile green that speaks to reinvigoration and replenishment.

Café OLED will marry the billion-plus colors on LG OLED TVs with colorful artisan pastries designed by Amirah Kassem, cookbook author and founder of Flour Shop. Inventive tinted lattes will also be served, allowing consumers to see and taste color in a new way. Cafe OLED brings new meaning to the phrase, “Taste the Rainbow.”

Cafe OLED cakes by Flour Shop for LG
Cafe OLED by LG (Andrew Kelly/AP Images for LG Electronics USA)

The LG OLED series flat-screens display color on a background of perfect black, bringing out the richness, depth, and vibrancy of each color. Throughout the pop-up cafe, OLEDs will be showing off vibrant and impressive digital art by illustrator and artist David McCleod.

“At Café OLED, we want consumers to see extraordinary color like they’ve never seen before, and we want to show them on the ultimate canvas, LG OLED TVs,” said Michelle Fernandez, senior director of home entertainment brand marketing at LG Electronics USA. “LG OLED TVs deliver over a billion rich, accurate colors so partnering with the Pantone Color Institute, an organization that is dedicated to opening up the world to the power of color, is an absolutely perfect color match.”

Cafe OLED is located at 386 West Broadway (between Spring and Broome Streets), and is open to the public through July 14, 11am-5pm.

Cafe OLED by LG (Andrew Kelly/AP Images for LG Electronics USA)

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