Late last week, Ketel One Vodka adorned the walls of the NeueHouse Penthouse space in Madison Square to celebrate the brand’s new campaign, “You Don’t Understand, It Has To Be Perfect.” The campaign highlights the brand’s commitment to time tested, 325-year-old distilling expertise and the history of the distinguished Nolet Family Distillery, the household of Ketel One Vodka.
Once off the elevator into the space, guests were immersed into the Ketel One Vodka world. The room, filled with over 300 guests, displayed three vignettes for guests to interact with, each purposeful for learning the brand’s heritage and efforts in crafting each batch of Ketel One Vodka. The vignettes included a virtual reality tour of the Nolet Family Distillery, which guests — Downtown included — were excited about. There was also a Ketel One Vodka Heritage Wall, and Ketel One Artisanal Flavor Bar. One of the cocktails served was the refreshing Ketel One Lemongrass Fizz with Ketel One Citroen, citric acid, carbonated water and lemongrass garnish.
Guests enjoyed bespoke Ketel One Vodka cocktails crafted by some master bartenders. British DJ Lion Babe played sounds throughout the evening, and later guests enjoyed a performance from Santigold. Other guests present at the event were PAPER Magazine Creative Director and America’s Next Top Model judge Drew Elliott, model David Howland, Chelsea Leyland, singer and performer Kreesha Turner, and fashion stylist Ty Hunter. Renowned bartender and mixologist Dale DeGroff was there as a guest and bespoke the cocktails for the evening.
Event goers were able to partake in the festivities of Ketel One’s brand launch, while celebrating its rich heritage and legacy that makes it the premium vodka spirit it is today.