Bally Taps Model Irina Shayk For Its Edgy Music Video Campaign

by | Jan 31, 2017 | Fashion

Per a new article from Luxury Daily, Swiss apparel and accessories label Bally has taken a throwback approach to its latest campaign. Featuring model Irina Shayk, the new video from Bally was shot by fashion photographer Gregory Harris, providing a bold take on Bally’s spring/summer 2017 line. Bally paired the well-known supermodel with male models Kit Butler and David Trulik for its London-filmed video.

Bally took a similar approach with another recent campaign, updating a vintage boot style for today’s globetrotting consumer in a collaborative effort with artist André Saraiva. This Bally x André capsule collection was inspired by a pair of secondhand Bally boots rediscovered in the depths of the artist’s closet as he packed for a trip. The boot design — originally from 1973 — had such character that Mr. Saraiva wanted to create a replica for his girlfriend. From that idea came a collection of travel-themed accessories, exclusive artwork and a Snapchat scavenger hunt to promote the collaboration.



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