If you are looking for one of New York City’s most talked-about food spots right now, Talkin’ Tacos deserves a place on your list. Whether you are a longtime local or visiting the city for the first time, the viral halal Mexican restaurant has quickly become a must-visit destination for diners craving bold flavors, high-energy atmosphere, and the kind of food that lives up to the hype online.
Founded by Mohammad “Mo” Farraj and Omar Al Massalkhi, the fast-growing halal Mexican concept went from a single food truck launched during the uncertainty of the 2020 lockdowns to a rapidly expanding fast casual powerhouse with 36 locations, more than 500 employees, and an estimated $60 million in 2025 revenue, all in under six years.
From a daring culinary idea for the streets, the brand has become one of the hottest topics on the Internet thanks to innovative flavors, viral success, and the dedication to the traditional art of hospitality. The founders, at the young age of 30, have grown their company organically without any funding and have built everything about it themselves.
At the center of the menu is Talkin’ Tacos’ signature 100% halal beef birria, braised daily for 12 hours before completing the cooking process. The restaurant prides itself on using fresh ingredients and preparing its signature birria daily in-house. The menu now spans 11 taco varieties, alongside burritos, quesadillas, bowls, and cult favorite specialties, including Birria Ramen and Birria Grilled Cheese.
With a reputation for having a lively ambiance, personalized menu choices, and impressive presentation styles, Talkin’ Tacos has succeeded in developing a culinary experience that is appealing to food lovers and social media users alike. The brand has created an army of loyal customers due to its delicious and innovative taco selections.
The brand’s explosive growth has resonated strongly with Gen Z and millennial diners, creating a concept that feels equally rooted in social media culture and genuine hospitality.
There are currently two locations in New York, including Washington Heights and the West Village, bringing the viral taco phenomenon directly into the city’s dining scene.
Washington Heights • 4179 Broadway, New York, NY 10033
West Village • 311 6th Ave, New York, NY 10014
West Village • 311 6th Ave, New York, NY 10014
Check out our DOWNTOWN Highlights visit and behind the scenes of how your food is made!
Instagram: @_talkintacos
Photos provided by Talkin’ Tacos.