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Cara Delevingne for La Perla
Victoria’s Secret may have claimed the tagline “What is Sexy?”, but it doesn’t mean that the brand defines the essence of what makes a sultry siren so seductive. These iconic underwear campaigns reveal the raw femininity that lies beneath the designer garments that these actresses and models are often photographed wearing. Now the age-old Hollywood saying is true – sex DOES sell, and as quickly as hemlines have gotten higher, lingerie shoots have become more risque than ever before. Call it tasteless if you will, but this form of marketing has become a symbol of liberation and even empowerment for women, baring their bodies with confidence. If wearing lacy underwear can make us feel as sexy as Eva Mendes or Megan Fox, then we’re not complaining! And we’re sure our male counterparts won’t have any objections either…
Elisabetha Canalis for Roberto Cavalli
Eva Herzigova for Wonderbra
Eva Mendes for Calvin Klein
Kate Moss for Agent Provocateur
Kelly Brooke for Ultimo
Megan Fox for Emporio Armani
Rihanna for Armani Jeans
Victoria Beckham for Emporio Armani
Zoe Saldana for Calvin Klein