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POWER UP is a five-day event celebrating creativity in NYC this fall taking place from September 23-27 at Milk Studios hosted by HP. The New York festival challenges artists, musicians and others to use the power of technology to break boundaries through a series of demonstrations, panels, shows and unique creative experiences.

Audiences can stop by all week for all or any one event. Some events at the festival include a workshop with RED, keynotes with DreamWorks and architect Daniel Libeskind, plus a behind-the-scenes look at the VFX in Guardians of the Galaxy with Framestore, and much more.

For more information about the event, check out the website and head over to 449 West 14th Street to get involved!

-Lauren Price

Downtown Magazine