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With sneakers all the rage this spring, the classic German sportswear company adidas Originals is revamping its sixty-six year old brand. In addition to re-releasing their Stan Smith collection from the ’70s, a capsule collection designed in collaboration with Pharrell Williams will drop this summer.
Dirk Schoenberger, adidas’ Sport Style Division Global Creative Director, commented on the choice, “He is a pop-culture icon who never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is Adidas.”
The singer is keeping busy this year, with other collaborations in the works with Commes des Garçon, G-Star jeans, Moncler, and Uniqlo. Pharrell is excited to work for the sportswear giant because he has the opportunity to design a collection using eco-friendly Bionic Yarn– a sustainable material that is spun from plastic debris. Pharrell is Project Vortex‘s ambassador, an international collective that is providing the threads.
We’ve only caught glimpses of the collection so far in a teaser video, as no pictures have been released. But given Pharrell’s personal style- and his penchant for goofy hats- they’re sure to make waves.
Watch the Adidas=Pharrell Williams teaser (featuring Pharrell’s hat):
[youtube]https://www.youtube.com/watch?v=acDu2i6cJ7w[/youtube]
-Fabio Capuano, Charlotte Bryant