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Adriana Lima and Candince Swanwpoel seal the announcement that the Victoria Secret’s Fashion Show will move to London with a kiss.
Photo: Victoria Secret Instagram
The annual Victoria Secret fashion show will move from it’s regular New York location to London’s Earl’s Court London for one time only this November. Supermodels and VS Angels, Adriana Lima and Candice Swanepoel were on hand when the heartbreaking news was delivered at a press conference in the brand new Victoria’s Secret Store on New Bond street in London.
The Victoria’s Secret Show has been held in New York, Cannes, Miami, and Los Angeles, since it’s inception in 1998 and is televised globally.
“We’ve started opening stores in London,” said the brand’s Chief Marketing Officer, Ed Razek at the conference. “I think we’ve got six stores in Great Britain at the moment and we hope to open more here…We found a good [show] location that made sense in Earls Court. It just kind of all came together this year.”
The show will also be a homecoming for Swanepoel who’s hometown is London.
Lima showed up to the event in a red form-fitting, sleeveless red dress by Matthew Williamson. “I’ve always been a fan of his,” she told Grazia Daily while Swanepoel opted for a white frock by Roland Mouret because, “his stuff always fits me perfectly!”
In an interview with Grazia Daily, Lima said, “As everybody knows, London is the center of fashion in the world. I could not think of a better place than here to hold the fashion show.”
Swanepoel added, “Victoria’s Secret has become such an international brand…I think it’s just natural for us to come to London. I’m most excited about it being a much bigger event. There will be 2500 people there and we’re used to 1000. And it’s a black tie event, so the audience gets to really dress up and enjoy the event as well.”
The Victoria’s Secret Fashion Show generally tapes in November and airs on CBS a month later, but both events will be in December this year.
– Patricia Rashidi