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Pisterzi Italian Grooming Art changes the way New York men look at grooming with a unique approach to the barbershop experience.
An unlikely shelter hides in the heart of downtown. Freezing winds, erratic snows, and city stress fall away in Pisterzi Italian Grooming Art’s latest Atelier, an authentic Italian barbershop in SOHO that brings new levels to the barbershop experience. Italian Master Barber Gian Antonio Pisterzi, the company’s founder, created Pisterzi Italian Grooming Art to make his own mark with an Italian style unique to the city with locations in Milan and NYC. His newest location, at 367 W Broadway, is the first to match with the colors and textures of his brand, a space that he can claim as his own. The new space embraces an intimate boutique feel of a sanctuary, which Pisterzi aims to enhance with the shop’s two private rooms where clients can enjoy one-on-one services and get pampered by the expert hands of Pisterzi barbers. Pisterzi wants to create a bubble that lets both parties focus on the barbershop experience, and to let all else fall to the wayside.
“The grooming market has grown in the past years” says Gian Antonio Pisterzi. “More men are now taking time for themselves and do not look for a simple haircut anymore. Throughout my experience, I came to know and understand better the desires and needs of customers and I have been trying to translate them into the services we provide at the ateliers. Opening a second location in the Big Apple was a step that I was longing to take, and doing it in the energetic heart of New York, felt like the right choice to make.”
Pisterzi Italian Grooming Art has also launched a new line of high-end products, which includes gels, serums, conditioners for beard and hair, cosmetics with multiple functions, and more specific treatments. The launch will also include three fragrances entirely created and produced in Italy. Born within an elegant and sophisticated Italian lifestyle, the products will also be sustainable: they will use 100% recycled paper, post-consumer aluminum, and will have reusable, refillable containers.
Pisterzi is a graduate of the prestigious Steiner Academy in London and a beholder of extensive experience as an international Master Barber in luxury brands such as Dolce & Gabbana and Acqua di Parma. Just recently, he added to his board Andrea Pirlo, the Internationally renowned soccer champion. Pirlo, who is a big aficionado of cosmetic products for personal care and well-being, faces this new challenge with enthusiasm: “I had the pleasure of personally meeting Gian Antonio Pisterzi in New York and I was struck by the culture expressed by his know-how and unique care that Barberia Pisterzi offers to its customers. I immediately wished I could be the protagonist of this enterprise which, today, evolves through a range of high-level products and a restyling of the barbershops in a sustainable way.”
Pisterzi’s other NYC atelier is located at Cipriani Club 55 in Wall Street. Check out their website for more.