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When it comes to the craft of makeup, it’s considered a form of artistry. The term artist is no longer exclusive to a paintbrush or a pencil. The scope has broadened itself to the use of tools and brushes ranging from blending, foundation, flat shader, kabuki, precision and concealer brushes. Those who master the utilization of those brushes are known as beauty gurus and they’re all located in one place – Youtube. They broadcast themselves on this platform to reach the largest audience possible, all while facilitating the daunting tasks of applying makeup. From tips to product recommendations, reviews, and in depth tutorials, these gurus have built a fan base from zero to millions around their contemporary art forms.
The first beauty guru on Youtube is Carli Bybel. Having amassed almost 2.5 million subscribers, this New Jersey native knows her way around makeup. She’s an expert in creating videos geared toward dramatic makeup looks and how to contour properly. She occasionally features a hair tutorial or a fashion haul, while always recommending some of the most quality products. She has separate series’ on her channel that deal with the importance of inner beauty and has recently begun a color series, where she showcases the most quality products of a particular color. Carli’s flawless makeup applications have earned her millions of followers, an appearance on Project Runway, and now her own line of eyelashes.
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The second guru is Lauren Curtis. This Australian born guru has 2.7 million subscribers and it’s no surprise why. She’s always reinventing makeup by experimenting with a variety of new make up looks. Her confident execution of these unconventional looks challenges viewers to go outside of their comfort zone. She’s extremely personable and goes into immense depth when she creates a tutorial, in order to break down each step for a beginner. Also, her combined use of high-end and low-end products allows her to reach subscribers both on a budget and those looking to splurge.
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The third guru is Jaclyn Hill. If there’s anyone on Youtube who applies makeup seamlessly, it is her. Her precise applications result in her makeup looking airbrushed. With a makeup artist background working at MAC cosmetics then venturing off to freelancing, she’s acquired intense artistry skills. Her tutorials range from creating flawless bridal looks to using some of the most dramatic and dark colors. Her skill has awarded her, her own line of cosmetics, partnering up with Gerard Cosmetics. She has 1.7 million subscribers and is continually growing.
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These three Youtube beauty gurus have dominated the broadcasting platform, building their subscriptions solely off talent. If you’re in the market for product recommendations, reviews, or ways to change up your daily makeup routine, these three girls are some of the most versatile in the modern art world ranging from natural looks to dramatic and bold looks, covering each base from hair, to eyes, to lips, to face, and occasionally wardrobe.
– By Yasmine Rimawi