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What time is it in Australia? Almost the same as in New York City if you wear a Bausele watch on your wrist. Each timepiece from this Swiss made Australian Watch Company embodies actual elements of Australia including sand, red earth and coal, subtly contained on display within a signature one of a kind hollow crown.
Image: courtesy of europastar.com
So how did this stylish watch brand originate? Bausele, short for Beyond Australian Elements, was created by Christophe Hoppe, a French entrepreneur and experienced professional in the watch industry. Mr. Hoppe was looking for an interesting and different concept in watch design, and found his inspiration upon moving to Australia.
Inspired by the land down under, his success secret is: Australian inspiration and Swiss expertise. The goal was to create a unique Australian watch brand, manufacturing bespoke timepieces with the craftsmanship of Swiss watchmaking. Each timepiece is a celebration of Australia, its people, and its rich history
In 2011 Bausele was launched, with the objective of being Australia’s first premium watch brand. Inspired by the continent, Australian people, and the rich history of the land down under, Bausele integrates luxury into its wide range of innovative timepieces.
Image: courtesy of bausele.com
Bausele is also the first Australian watch brand to be accepted to exhibit at Baselworld from March 19-26, the world’s largest jewelry and watch event. With five collections: ‘Pilot Automatic’, ‘Ocean Moon’, ‘Yatching Chrono’, ‘Vintage’ and ‘Custom for Corporate’, Bausele offers a wide range of luxury products that will suit even the most discerning customer.
Bausele products are available for purchase exclusively through the brand’s online retail partners, The Sydney Morning Herald and The Age online store. There are also two retailers in Sydney, Australia; Sturrocks and Emirates Wolgen Valley Resort & Spa.
– By Lizzie Crittenden & Justine Lecanu