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Photo: Courtesy of http://www.baobella.com

Photo: Courtesy of baobella.com

When it comes to buying eyeshadow, you’ve got a lot to take into consideration. What’s the color pay off? What kind of pigmentation does it have? Does it produce fall out? Do I want matte or shimmery shades? Does this palette have a good variety of shades? The questions are endless and the quest is daunting. Shopping for eyeshadow palettes, low end and high end, is a difficult task, but the hunt becomes easier once you know what each palette has to offer.

Urban Decay: Naked series

Photo: Courtesy of http://www.beautybay.com

Photo: Courtesy of beautybay.com

Whether you’re in the market for a shimmery palette for everyday glam or going for that natural beauty look, Urban Decay’s line of Naked palettes has got you covered. Naked 2’s shimmery shades have a great color pay off and the Naked Basics has your simple mattes. Both palettes are intensely versatile in shades, beginning from lighter colors for your inner corner and highlights, ranging all the way to taupe hues. These palettes are well known for their long lasting quality and lack of fall out. Bonus: they’re produced cruelty-free.

Makeup Geek

Photo: Courtesy of http://www.xsparkage.com

Photo: Courtesy of xsparkage.com

If you’re looking for inexpensive shadows of significant quality, Makeup Geek is your brand. They produce an immense pigmentation for an affordable price. They have over 60 colorful shades, spanning from natural earth tones to vibrant colors. Praised for their buttery smooth texture, it doesn’t take a lot of product for you to achieve intense color. You can pick and choose the colors your want from their website and create your own custom palette fit for your individual preference. They’re cruelty free too!

Lorac Pro:

Photo: Courtesy http://www.musingsofamuse.com

Photo: Courtesy musingsofamuse.com

If you’re looking for a palette that’s all in one, try Lorac Pro. Its top row consists of eight matte shades, while the bottom row is shimmer. With 16 different shades and variations, the options are endless. Created by celebrity makeup artist Carol Shaw, these palette is best known for its velvety texture. After just one swipe of your finger or brush, you’ll realize why this palette is so highly regarded. The color pay off is substantial. Shades of taupes, browns, purple, and gold make this palette a winner for brown eyed makeup lovers.

Inglot Cosmetics: Freedom System

Photo: Courtesy http://www.creativelyyoursbyro.com

Photo: Courtesy http://www.creativelyyoursbyro.com

Maybe you’re not into natural hues and you want intense color. Inglot’s Freedom System has every color the rainbow has to offer. You can build a custom palette to your liking with three tones of the same shade in one. Their shadows contains special silicones and treated pigments.  Their shadows are best known for staying right in place, avoiding any messy creasing.

Helpful reminders: 1. Always use a primer as a base to ensure longevity and placement. 2. Use a setting spray to lock the shadow in place. 3. Wet your brush with visine or MAC’s Fix + to achieve the intensest color. 4. Invest in some good shadow brushes. The key to application is blending, and using brushes with synthetic fibers makes all the difference for a seamless finish. While these top quality eyeshadow palettes are great, these reminders are sure to supplement your application.

– by Yasmine Rimawi

Downtown Magazine