Soccer superstar forward for Real Madrid C.F. and captain of the national Portugal team Cristiano Ronaldo has become the latest addition to luxury Swiss watch maker Tag Heuer’s team of brand ambassadors.
Well-known to the world of sports, Tag Heuer has already partnered up with many athletes such as Tennis Grand Slam champion Maria Sharapova, Formula One Champion Jenson Button and even the 2013 America’s Cup winning Oracle Team USA. Having the title of two time winner of the FIFA Ballon d’Or award on his resume, Cristiano Ronaldo seems to be a perfect fit in the line of Heuer watch models.
“Every TAG Heuer creation celebrates intense life in the contemporary arena, and no individual represents this more powerfully than Cristiano,” said TAG Heuer CEO Stéphane Linder at the announcement. “Like TAG Heuer, Cristiano demands perfection and pushes himself harder than anyone in his domain. This is the first time we enter the world of football, and it’s a perfect fit to do that with Cristiano, opening a new trend and a new way to engage with our fans.” This selection comes just as the world prepares for the World Cup hosted by Brazil coming in June.
“TAG Heuer is by far the best at what it does,” said Cristiano Ronaldo, “and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy.”
For more information on Tag Heuer products visit Tag Heuer.
– Alejandro Ramos.
