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Photo: Courtesy of Wikipedia.com
Entering its 55th year,the Salone del Mobile.Milano further cements its status is the prime platform for players and innovators in the home furnishing world. Hosting exhibitors from many different parts of the world, the event’s draw is international and serves to unite the latest home furnishing names and concepts in one place.
Taking place at the Milan Fairgrounds, Rho, from 12th to 17th April, the event will feature 1,300 exhibitors divided into ‘Classic’ and ‘Design’ divisions. Some of these exhibitions include EuroCucina‘s FTK (Technology For the Kitchen), the International Bathroom Exhibition, showcasing cutting edge bathroom furniture/ accessories and SaloneSatellite, which serves to highlight young designers and their inventive prototypes.
The gathering will also pay homage to the history of design in Italy with a short film titled Before Design: Classic – a short film by Matteo Garrone. The film will be screened within the fairground and will focus on the history and Italian design and aesthetics.
Another event aimed to welcome international guests into the spectacle is the Welcome Project. In collaboration with city officials and Milan’s leading design schools, several checkpoints will be set up throughout the city with students eager to provide information about moving around the city, the fair itself and the palimpsest of events laid on by the department.
“We are ready to embark on this landmark 55th edition. It shows clear signs of being interesting and robust, in terms of both the wide-ranging commercial offering from a phalanx of the foremost companies on the national and international market, and in terms of the balance achieved between tradition and innovation in the name of quality and refinement. The ever-increasing interest show by operators, journalists and members of the public is testament to the variety and quality of the event: the Salone del Mobile, along with the city of Milan, manages to capture the attention of more than 300,000 visitors, from 165 different countries,” said President Roberto Snider in the Salone del Mobile.Milano 2016 press release.
To keep up with the prospective bustling fair, visit Salone del Mobile’s website and respective social media platforms. The Salone del Mobile smartphone app will also be available to download in February in order to facilitate visits to the fairgrounds.