Rebecca Minkoff launched her second denim collection last month. The New York-based designer has partnered up again with the charitable organization Share our Strength in support of its No Kid Hungry campaign.
A portion of the price of each purchase from the Minkoff collection will be donated to the campaign and used to provide up to 20 meals for a child in need. Their program also provides classes for families, instructing them how to shop strategically on a budget and cook healthy meals at home.
All of the denim is made in downtown Los Angeles with quality, locally-sourced fabrics. “They’re still premium, made in the same factories as a Rag & Bone or a J Brand,” Minkoff told Jean Stories. “But, by cutting out the middle man, that allowed for the sale of each denim item to feed 20 kids in America a meal, which was important to me.”
The new collection features four new styles and the reissue of the brand’s classic JANE jean. The new THOMPSON, SULLIVAN, and LUDLOW styles are currently available online, retailing between $98 and $128. The BLEECKER jean in a red bandana print will be available for pre-order at the end of this month.
For more information about the charity visit www.nokidhungry.org.