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Net-A-Porter and its brother site Mr Porter placed ahead of first runner-up Nordstrom and second runner-up Barneys New York. These four retailers “demonstrated a willingness to integrate digital touchpoints into the shopping experience,” per Luxury Daily.
Selection for the publication’s Luxury Retailer Of The Year award was decided based on brands’ luxury marketing efforts “with impeccable strategy, tactics, creative, executive and results.” All candidates — as selected by the Luxury Daily editorial team and from reader nominations — had to have appeared in Luxury Daily coverage from 2016. In turn, judging was based purely on merit.
This year, Net-A-Porter and Mr Porter became the first solely-online outlets to sell the timepieces of IWC Schaffhausen. In addition, Tiffany chose Net-A-Porter as its exclusive e-commerce partner, making the acclaimed retailer the only place to buy its jewelry online beyond the Tiffany website.
Net-A-Porter also demonstrated a willingness to adopt new forms of retail, teaming up with digital fashion rental service Armarium, thus bridging the gap between borrowing and investing. Through this partnership, Net-A-Porter enabled Armarium users to purchase full-price apparel and accessories directly to complete their look.
More on the recent innovations of Net-A-Porter can be found on Luxury Daily’s website.