Photo courtesy of Budweiser
Based on a representative survey of 2,000 Americans — ages 21 and up — as conducted by Learndipity Data Insights, Budweiser asked respondents about their eating, drinking, and leisure plans for Labor Day 2016. Some of the interesting findings:
BARBECUING VS. MOVIE WATCHING:
– 214 million Americans (67%) plan to fire up the grill this year while 115 million Americans (36%) plan to watch a movie at a theater or at home.
– Other top Labor Day activities include having some quiet time (35%), hiking and other outdoor activities (27%), attending a party (26%), and shopping (23%).
Photo courtesy of Budweiser
HAMBURGERS VS. HOT DOGS:
– Across the U.S., 150 million Americans (70% of barbecue-goers) expect to bite into a juicy burger compared to 109 million hot dogs eaters (51%).
– New trend: Barbecued chicken (40%), now edges out steak (37%) and ribs (32%) on Labor Day plates.
DOMESTIC BEER (E.G. BUDWEISER) VS. IMPORTED BEER
– 98 million Americans (44% of barbecue-goers) will drink an ice-cold domestic beer — like Budweiser — while only 49 million (22%) will drink an imported beer.
BARBECUE LOVE: SOUTH VS. MIDWEST VS. EAST VS. WEST
– Eastern states have the highest percentage of Labor Day barbecue plans (70% of all residents).
– The Western U.S. (67%) tops the South (65%) and Midwest (63%) for second place.
