“These frames for children were designed by the experts of Safilo Group in close collaboration with the Italian Society of Paediatric Ophthalmology, which I chair, with the specific aim of creating a product truly suitable for children, that finally responds to the Ophthalmologists’ daily recommendations to the parents. The outcome is a collection that can guarantee to the children safe and durable eyeglasses, created with bio-based materials and the best fitting for all ages,” said Paolo Nucci, professor of ophthalmology at the University of Milan and President of SIOP.
The Kids by Safilo line was engineered with children ages 0-8 in mind. As one in six children needs glasses, it is undeniable that the children’s eyewear market is important. Because of this, Safilo designed their Kids by Safilo line to be flexible, contain hypo allergenic materials, be non-toxic and washable, making them perfect for children who are always on the go and have specific needs. The glasses are made in Italy with quality being a number one priority in their design. They are also stylish, featuring an array fun colors and designs.
“The idea to look more deeply into children’s eyewear came from our Plant workers, more than 75 percent of whom are women, many of them mothers or grandmothers,” said Luisa Delgado, CEO of Safilo. “In one of my quarterly Plant employee meetings, I was asked whether we could create eyewear for children across the world, and tell the story to their mothers that the eyewear is made with care for their children, also by the hands of mothers. We all connected in this mission to really understand the needs of children and their parents, and hope to earn their trust through our unique eyewear expertise and a unique parental reassurance through the advice of a specialized doctor. Here the idea was born. Today our project also reflects our new company approach – a shared sense of purpose across the whole company, based on a deep understanding of the functional and emotional needs of our consumers. In this case the children of the world, and their parents.”
The glasses will retail between $98 and $120. More information on the brand is available here.
-by Audrey DuVall and Alyssa Bajek