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Nick Leftley
Nick Leftley, a friend of Downtown, posted a great piece \titled How Uber Is Forcing Us to Be Better Customers.
As noted within Nick’s article:
“When companies begin to incentivize this positive customer behavior, we may well start consciously trying to make ourselves more appealing to brands, a reversal of the traditional relationship.”
That fun read can be found here:
https://features.wearemel.com/how-uber-is-forcing-us-to-be-better-customers-36eb5a56b166#.yuxokdx9f