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Manhattan’s Flatiron District has long been a popular destination for tourists to spend an afternoon or evening. But in recent years, thanks to the neighborhood’s rapidly increasing number of hotels, more visitors to the Big Apple are spending their nights in the neighborhood too, according to a new report.
The Flatiron/23rd Street Partnership Business Improvement District just issued its eighth annual Flatiron: Where Then Meets Now report showcasing the significant development and growth of the hospitality sector in the district, which goes from 21st to 28th Streets, and Sixth Avenue east to Third Avenue.
“Flatiron Manhattan’s Hospitality Hotspot”
As New York City’s tourism boom continues—with a 19.8% growth in visitors in the last five years and 65.1 million tourists expected citywide this year—the Flatiron District’s hospitality sector has grown substantially. The number of hotel rooms in the neighborhood increased by 93.8% since 2011, bringing the total number to over 4,650—and an additional 1,620 are currently under development, according to the report, which provides a snapshot of how hotel development on both Broadway and 28th Street have been catalysts for business growth, paving the way for other new and trendy dining and retail offerings nearby.
“The growth of the hospitality sector in the Flatiron District has been remarkable, as this report demonstrates,” said Jennifer Brown, the Flatiron/23rd Street Partnership’s Executive Director. “It’s easy to see why hotel developers want to be in Flatiron. With the neighborhood’s central location, proximity to historic and cultural sites, a plethora of restaurants, and easy access to public transportation, Flatiron is a popular destination for tourists and local visitors alike. The report also shows that Flatiron is a dynamic neighborhood with an irresistible mix of commercial and residential sectors.”
“Sixty restaurants, bars, cafes, and retailers operate within Flatiron’s 25 hotels”
Flatiron is a prime illustration of a broader citywide trend: one out of every five dwelling units now under construction in New York City is a hotel. The number of New York City hotel units in the construction pipeline has doubled between 2013 and 2018. Among the seven hotels currently in development in Flatiron include the Renaissance Hotel, Moxy Hotel, Ritz Carlton, Virgin Hotel, and Springhill Suites Marriott.
Sixty restaurants, bars, cafes, and retailers operate within Flatiron’s 25 hotels, offering both tourists—as well as New Yorkers—more than just a place to stay. Flatiron: Where Then Meets Now takes a deep dive into the rich history, beautiful architecture, luxurious amenities, and diverse dining options at five of the district’s most exciting hotel developments: Freehand Hotel, The James New York NoMad, The Evelyn Hotel, The New York EDITION, and The NoMad Hotel.
“It’s easy to see why hotel developers want to be in Flatiron”
“Flatiron is a welcoming destination for global travelers who want to experience everything that comes with one of Manhattan’s most dynamic neighborhoods—world-class arts and culture, rich history and architecture, and exciting dining and nightlife,” said Fred Dixon, President and CEO of NYC & Company, the official destination marketing organization for the five boroughs of New York City. “With everything the neighborhood has to offer, including its wonderful and growing array of hotels, Flatiron’s hospitality is an integral part of the New York City tourism landscape.”