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Photo: Courtesy of mazurgroupla.com
Beauty lovers assemble because the Cosmetic Executive Women’s (CEW) beauty awards are rapidly approaching. Showcasing 2015’s best of beauty, the year’s most innovative products will be awarded on May 15, 2015 at the Waldorf Astoria during the CEW’s annual luncheon.
Celebrating their 21st year, the products were selected by industry experts. Just recently, on April 3rd, the categories of finalists for the awards were released to the public. Out of 750 product entries, they were narrowed down to 210 of the some of the best, ranging from high end to drugstore products. Some of the most renowned names in the beauty world were among the finalists, including Aveeno, John Frieda, Clinique, Kiehl’s, and Estée Lauder. Categories of products include bath and body, skincare, anti-aging, cleansers, moisturizers, hair care products, mens grooming, and of course… makeup!
Brands at large will be awarded for the eco friendliness, their presence on QVC, and for their prestige. Brand new to the awards this year is the ‘hair tools’ category, ranging from wands, flat irons, and blow dryers. You can visit their website to see the brands the experts have chosen.
Photo: Courtesy of mahercomm.com
The CEW is a global non profit organization where beauty is always the subject of discussion. Amassed with over 6,000 experts, the product choices are sure to be prime. Tickets are available for members of the CEW to attend, and non members can attend as a group or buy a table! This annual event is assuredly one not to miss for beauty fanatics where you’ll have exclusive access to a community of beauty professionals, while basking in an atmosphere where everyone shares the same passion.
– by Yasmine Rimawi