Busting The Myth: What Millennials Really Think About Online Shopping

by | Jul 26, 2016 | Fashion, Industry News, Uncategorized

Online shopping website on laptop screen with female hands typing


Online purchasing has pushed its way into our lives with a fiery resilience, making in-store shopping a thing of the past.

I first noticed the recent increase of this new trend when all of the stores in my town started posting “going out of Business” signs. My beloved Lululemon. My sweet, sweet Best Buy. Where will I get overpriced athletic spandex and indestructible phone cases with that instant gratification I so desire?

When I asked the store clerks why they were going out of business after so many years of conspicuous success, he merely replied, “People don’t come in anymore. They shop online.”

“HOW COULD THIS BE?” I internally wondered with the kind of shock and disturbance reserved only for roller coasters and scary movies.

Does no one else have a hunger for that instant gratification I previously spoke of? Isn’t that what our “millennial” generation is so satirically known for?

And aside from all the waiting we have to do. THE UNBEARABLE WAITING, I SAY. What if after the product arrives we don’t like it?

So now after waiting 5-7 business days, you’ve received your product, you are disappointed with it, and NOW you must pack it up and go through the unnecessary exacerbation of sending it back. THE MADNESS!

I am only moderately ashamed to admit that on the rare occasion I have to mail a package or letter, I resort to Google to remind me how. We’ve all been there, right? (Say yes.)

Am I wrong in thinking that it is just easier to simply drive to the store, try it on or test it out, and then deem the product purchasable or not? No harm, no foul.

So I took to the polls, not Donald vs. Hillary, but instead “online vs. in-store.”

And here is what the millennials had to say:Screen Shot 2016-07-21 at 2.15.31 PMThanks to the one non-millennial who pitched in!

Out of those 88 people I surveyed, 60% prefer in-store shopping.

Screen Shot 2016-07-21 at 2.15.51 PMThis is likely because almost 95% of them worry that the look of their products will not measure up to their expectations.

Screen Shot 2016-07-21 at 2.16.03 PMAnd because 83% of those surveyed agree that it is necessary to test and try the product prior to purchasing.


Screen Shot 2016-07-21 at 2.16.31 PMNot to mention over 66% are like me and find it difficult to send back products due to dissatisfaction.

Screen Shot 2016-07-21 at 2.16.40 PMThere you have it folks! Let’s bring back the experience of in store shopping and get off the Web for a little while.


Size Matters

Size Matters

Small bites are big on flavor. A CRISP, SATURDAY NIGHT IN FALL OR WINTER is the perfect time to share several small...

Sky Light

Sky Light

Twenty years later, Tribute in Light helps New York City heal. Photo by Joe Woolhead. IN NEW YORK, art isn’t limited...

Downtown Magazine