After so much preparation, the snowstorm ended up much more mild than the forecast stated. Luckily, Manhattan is quickly returning to normalcy. Many New Yorkers were skeptical of the city’s urgent request to prepare for the storm, but now if there is another storm we will all be more than ready. Luxury brands and retailers learned a thing or two on how to benefit themselves and their customers during the NYC blizzard.
Retailers listened to the city’s request to close up Manhattan shops, while hotels prepared for additional guests. Luxury brands resorted to keeping consumers in the know through digital platforms. They showed concern for their customer’s safety while also promoting their brand. After the storm passed, the social platforms allowed for brands to transition back to normal business quite easily.
While some complain, others need to realize how helpful the digital age has been for situations such as blizzards and natural disasters. Stacy Debroff, founder/CEO of Influence Central in Newton, Massachusetts, explains, “The response we’ve seen from marketers as Blizzard Juno hit really demonstrates how social media and digital technology can create a lifeline to consumers and foster connectivity and a sense of ‘we’re all in this together.’” This is just another reason as to why social media platforms and technology keep us connected.
Websites and advertisements allowed for luxury brands and retailers to communicate online sales and product ideas as way to keep kids and adults entertained during the blizzard. This also ensured consumers that, like the weather, business will soon return to normal. Technology has allowed for real-time marketing, which benefits sales for the brand and the customer as well. The digital age has allowed for regulation in our lives, no matter what the forecast says.
-by Deirdre McAndrew