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Photos: Courtesy of Elena Bazu and Philip Tour.
Blogger and the Brand, a fashion week event produced by digital fashion agency Ombre Digital, connected fifteen emerging designers with forty fashion influencers primarily from the NYC area.
Bloggers, ranging from emerging to established were in attendance with a combined 1.3 million Instagram followers.
Photos: Courtesy of Elena Bazu and Philip Tour.
Kim Westwood of Shopping Links, Christine Bibbo Herr of NYC Pretty and Christina Ferrari of Christie Ferrari spoke at a panel that highlighted elements of efficient communication, building relationships and what elements brands and bloggers should analyze when working together.
Photos: Courtesy of Elena Bazu and Philip Tour.
The event helped to highlight emerging fashionable talent as well as connect the many influencers in the online media world.
“Blogger and the Brand offered a unique opportunity for local brands to connect with bloggers in a very organic way, very much in the spirit of Shopping Links,” stated Westwood in a press release, “Many forget that NYFW isn’t just about presenting the next collection, but providing the entire industry an outlet to connect and collaborate with one another.”