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Founded in 1914, Pierre Balmain‘s eponymous haute couture label, Balmain, has been worn by many classic icons like Ava Gardner and Brigitte Bardot. A once modest label is now considered “totally retro, bringing back the glitz and the glitter of the 1970’s disco era.” Now even worn by royalties, the house commanded the red carpet last night at the 2015 Billboard Music Award, proving to be the popular choice.
Taylor Swift serves looks in a sparkly white Balmain jumpsuit.
Kylie Jenner sports a striped black-and-gold high-necked minidress with a thick gold belt at the waist.
Balmain designer Olivier Rousteing has Jourdan Dunn (left) and Kendall Jenner (right) on his arms, before he announces latest collaboration with street-style brand, H&M (ready to be launched on November 5). The models are sporting the label-to-be.
Model Lily Aldridge rocks a stripe purple and black Balmain gown, with a sexy side slit.
Chrissy Teigen shows some serious skin in a sparkly, striped, jumpsuit.