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Blue Illusion, whose AW16 campaign is titled ‘Ageless,’ has chosen the perfect face to represent their theme. 94-year-old New York native Iris Apfel, known for her dynamic fashion sense, will be the face of brand’s new campaign.
Born in Astoria Queens, Apfel worked for Women’s Wear Daily and an interior designer in her youth. She then married Carl Apfel and the two launched a textile firm. Her eye for design as well as her many travels for work allowed her to amass a collection of colorful and exotic clothing. Through a series of events and parties, she became recognized for her consistently fabulous attire. Today, even in her old age, she is praised for her fashion sense in documentaries, magazines and museums. With her bright ensembles, strands of chunky jewelry and bold, bubbly eyewear, she is a delightful testament to style transcending age.
Launched in Australia 15 years ago, Blue Illusion forms its aesthetic around the idea of a chic French boutique. To learn more about the brand and their upcoming Autumn/ Winter 2016 line, visit their website.
-by Johanna Silver