Designed as the first premium water brand made for kids, WAT-AAH! combines the concept of making sugar-less water that is pure and clean with a look that will entice young children.
After two and a half years, the company is launching a new marketing campaign directed at its rise of the waters growing distribution. The campaign features childlike handwriting with different slogans ending in “AAH!” and were influenced by consumers.
Rose Cameron, WAT-AHH!’s CEO, explained, “We’ve heard them create different sayings to follow the phrase Drink WAT-AAH! such as Feel SUP-AAH!, Run FAST-AAH!, Be SMART-AAH!”.
This campaign began hitting the streets on November 1st in the form of billboards, bus shelters, phone kiosks, magazines and poster advertisements. The ads will also be featured more prominently in specific areas including New York City, Boston, New Jersey, Atlanta, Charlotte, Minneapolis, New Orleans, Phoenix, Raleigh, and San Francisco.
The company has created four divisions of their WAT-AAH! brand including WAT-AAH! Power, WAT-AAH! Body, WAT-AAH! Brain and WAT-AAH! Energy. They are focused on increasing awareness about childhood obesity and how sodas and other sugary drinks add to this epidemic. The company has been working hard to convince children to chose water over soda and is sold in over 6000 stores and 1500 schools.
—Carmen Bica
